![]() ![]() If you do end up requiring credit card information, you should have a very clear website that demonstrates explicitly the value of your service. Based on a sample size of 100+ SaaS companies, trials without required credit card information earn 120 customers after 90 days while trials with mandatory credit card input earns only 60 customers in the same period. Payment Information/System: The best free trial practices show that requiring credit card information hurts conversion rates. Dropbox, Evernote, and Jira are good examples because discontinuing use/switching to competitors is inherently more inconvenient if users already have files saved on their platform. ![]() Free trial practices show that longer trials are mainly implemented when the product platform is designed so that users will grow to depend on it. Out of a list of 550 established enterprise SaaS companies, 4 1% offer a 30-day free trial while 18% offer a 2-week free trial, making the “less than a month” length more popular among this category. ![]() You will also have lower customer acquisition costs since shorter trial length will lower sales cycles. Keeping the trial short increases the likelihood that your customers will take the time to know the product. However, the best free trial practices favor relatively short trials (less than a month) since usage statistics show that only a small minority will use the product for more than three days in a row for a long free trial. While every startup is different, we outline key themes from best free trial practices that many founders have struggled with while navigating through trial structures.ĭuration of Trial: Like most of these recommended points, there is no hard number the length of a trial depends heavily on product factors (low/high ASP, length of setup, etc.). Although free trials may not be necessary, approximately half of business-to-business SaaS companies offer a free online trial, undoubtedly making it a popular component for many types of enterprise software products. Understanding and implementing the best free trial practices for your product can be difficult for an early stage SaaS startup. (Originally written as Bowery Capital Blog Post and reposted on Medium) ![]()
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